Saturday, January 07, 2006

Is Everything Squared Away?

Did they fix the world while I was sleeping? Probably not I think there would have been a special report.

What do McDonough & Braungart have to say? They talk about eco-effectiveness, about working on the right products and services and systems. They mention that ants have a greater biomass than humans, but are a part of the cradle to cradle cycle of nature.

They talk about long term quality of life vs. short term convenience and profit.

They bring up the fact that all processes have side effects and that it is the responsibility of the eco-designer to consider the whole process.

They ask is it enough to make the right product with the wrong process?

And then they bring up the eco-roof which is composed of soil and flora. It resolves issues such as run-off and heat generation. I picture it like the canopy of the rain forest.

The ideas are not bad, but I think they are trying to answer the wrong question.

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